Industry overview
Competitive analysis
India is worlds
fifth largest aluminium producer which accounts for almost 5% of worlds total production. Aluminium industry
of India is very much concentrated and majority of the production is done by a
handful of companies. Increasing demand of the metal is making the industry
grow at a very fast speed. As per the data per capita consumption of aluminium
in country (less than 1 kg) is much lower than global standards and usage but
the demand is growing incessantly . The list of industries that are regular
customers of the metal are Power ,consumer durables , transportation,
construction and packaging, etc.
The metal industry in country is a major sector as it
furnishes the demand of various other industries such as engineering, electrical and electronics, infrastructure
,automobile components etc.
In India there are more than 200 bauxite mines in operations.
Most of these are small open cast and manually operated. Fifteen major deposits
account for 75% of the country's production. These are mostly the captive
bauxite mines of the major alumina producers in the country and the mines of
Gujarat Mineral Development Corporation (GMDC).
Planned investment of around 1 trillion USD in infrastructure
spread over a short period of 2012-2017 according to the data of 12th
five year plan will provide some good time for the metal industry.
Power is the main component of cost involved in the whole
process therefore producers are located at places near cheap and abundant
supply of power or where power is produced. India is also the cheapest place to
produce this metal due to access to captive power, cheap labour and proximity
to abundant supply of material,i.e., bauxite.
The
Major Players in Domestic market
Product service analysis
The Indian aluminium industry is dominated by four or five companies that
constitute the majority of India's aluminium production. Following are the
major players in the Indian aluminium industry
- Hindustan Aluminium Company (HINDALCO)
- National Aluminium Company (NALCO)
- Bharat Aluminium Company (BALCO)
- MALCO
- INDAL
Companies are investing
in aluminium sector which is an indicator of continuous and vast growth that is
happening in the industry scenario.
Product service analysis
The
non-ferrous metal is used in producing a wide range of products like laundry detergent, cement, aspirin, roofing,
soda cans, house siding, spark plugs, foil containers, foil wraps, makeup,
appliances, fluorescent light bulbs, dishwashers, cookware coatings, chemicals,
deodorant, polishing compounds, household siding, antacids, toothpaste,
multiple type of transportation vehicles, etc.. Almost all the industries that
are mentioned use the metal heavily to support their infrastructure as well as
building up their production.
Environmental
analysis
The
entire process of producing the metal from bauxite ore consumes a lot of
electricity, water etc. It also produces a long list of by products during the
process of smelting and processing which are very harmful . But a better option
could be recycling of the metal which will leave a lot of energy for other processes.

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